"THIS is the "scriptwriting for youtube" course you need"

"Helped me double my subs (30k to 60k) in less than 3 months"

"This has completely changed the way I approach my scripts"

"I can't recommend The YouTube Scriptwriter's Playbook enough"

"THIS is the "scriptwriting for youtube" course you need"

"Helped me double my subs (30k to 60k) in less than 3 months"

"This has completely changed the way I approach my scripts"

"I can't recommend The YouTube Scriptwriter's Playbook enough"

Master the Craft of Systemized YouTube Scriptwriting

Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm

Trusted by 300+ students
George Headshot

The Scriptwriting Struggle: Been there, Done that

You know the feeling all too well. 

You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday. 

Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.

And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?" 

It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
‍

Wasn't YouTube Supposed To Be Fun?

Let's talk about the videos themselves. 

You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be. 

It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.

And that constant questioning chips away at your confidence. 

You start to wonder, "Am I even cut out for this?" 

I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just
luck. It's a cycle that can really knock you off your game.

Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?

It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.

I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation. 

But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel. 

I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
‍
‍

The best Scriptwriters have Created Systems To Prevent This

And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write. 

That's where this Playbook steps in – to transform the way you write for YouTube. ‍

Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?

This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.‍

Take a look At the Course Modules

YTSP guides you through a step-by-step, systemised approach to scriptwriting. Take a look at the five key modules:

Module 1:

Scriptwriting Foundations

Choose your scriptwriting format from the updated templates I’ve created (now available in Notion, Docs and Sheets).

Then, create an audience avatar, and I’ll show you why this is the secret weapon that’s going to make every single script 10x easier to write.

Lesson list:

red arrow pointing to the right
1.1 - Welcome
red arrow pointing to the right
1.2 - Choose a Scriptwriting Format
red arrow pointing to the right
1.3 - Introduction to Audience Avatar
red arrow pointing to the right
1.4 - Demographics and Psychographics
red arrow pointing to the right
1.5 - Complete Your Audience Avatar
Module 2:

Brainstorm The Idea

Learn how to come up with hundreds of video ideas in under an hour, before taking one of these concepts forward for the rest of the course.

You’ll learn how to frame, package and brainstorm the video using simple frameworks and checklists.

Lesson list:

red arrow pointing to the right
2.1 - Ideation
red arrow pointing to the right
2.2 - Framing / Grand Payoff
red arrow pointing to the right
2.3 - Title and Thumbnail
red arrow pointing to the right
2.4 - Initial Script Brainstorm
red arrow pointing to the right
2.5 - Use AI to Find Gaps
Module 3:

Create The Structure

You’ll create the structure for your script using the information in your brainstorm and everything you’ve learned about your audience as guidance.

‍Lesson list:

red arrow pointing to the right
‍3.1 - Introduction to Script Structure
red arrow pointing to the right
3.2 - Target Your Avatar
red arrow pointing to the right
3.3 - The 3 Levels of Scripting
red arrow pointing to the right
3.4 - Basic Structure (Level 1 Script)
red arrow pointing to the right
3.5 - Setup, Tension, Payoff (Level 2 Script)
Module 4:

Write The Script

You’ll craft a killer hook using tried and tested frameworks.Then, with your overall structure already built, join the dots to create a retention-optimised script.

‍Lesson list:

red arrow pointing to the right
4.1 - Write The Hook
red arrow pointing to the right
4.2 - Advanced Hook Writing
red arrow pointing to the right
4.3 - First Draft (Level 3 Script)
red arrow pointing to the right
4.4 - Ending
red arrow pointing to the right
4.5 - Call-To-Action
Module 5:

Optimise The Script

Through a series of simple “trim tests”, learn how to cut your script down like a fine diamond (yeah, I said it) until you’re left with only the best bits.Then, you’re ready to film.

Lesson list:

red arrow pointing to the right
‍5.1 - Audiovisual Storytelling (B-Roll, Music)
red arrow pointing to the right
5.2 - Revise the Hook
red arrow pointing to the right
5.3 - Basic Cuts
red arrow pointing to the right
5.4 - Progression Cuts
red arrow pointing to the right
5.5 - Pacing Cuts
Bonus Module:

Analysis

Once you’re done with the course, you’ll find a series of additional lessons to help you improve all the skills I use as a scriptwriter for multi-million subscriber YouTubers.

‍Lesson list:

red arrow pointing to the right
‍How To Analyse Retention Graphs
red arrow pointing to the right
YouTube Studio Tutorial
red arrow pointing to the right
Full Script Transformations
red arrow pointing to the right
[Coming soon] How to Study Other Scripts
red arrow pointing to the right
[Coming soon] Writing a Script from Start to Finish

This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting. 

It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube. 

Ready to make that leap?

let's be real. this stuff ain't easy.

Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube. 

George and Ali Abdaal

But it wasn’t easy (and definitely wasn’t always fun). 

When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned. 

The result was satisfying
 but the process of getting there was exhausting.

That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills. 
‍
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes. 

Yes, packaging is important, but once they’re IN your story
 you need to make sure they STAY IN and COME BACK.

The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).

Learning how to write better scripts is the best way to gain increased creative control over your output.

Most people think this is too hard, or too time-consuming.

And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.

Exciting YTSP Features

YTSP includes a full stack of additional features and resources to make scriptwriting feel as effortless as possible.

Write high-quality scripts that resonate using adaptable templates

Use my go-to script templates and audience analysis tools, set up to be adaptable to your unique style. Keep track of script progress using the YTSP Script Engine. Use my scriptwriting template to streamline the writing process (now available in Notion, Docs and Excel). Map out your audience avatar with an ultra-handy template to help you create more compelling content, faster.

Action your learnings with practical exercises to hone the most important scriptwriting techniques

Go beyond the theory and put your newfound scriptwriting understanding into practice with functional exercises and bona fide case studies. Consolidate your knowledge about hook writing, video structure and more - then apply it to your own script to amplify viewer retention.

Learn my framework for editing scripts to improve progression for high-retention videos

"Should I cut this? Does my audience care? Am I rambling?" Trimming your script down can be exhausting. Simplify the editing process with series of ‘trim tests’ designed to ensure a highly-optimised script where every sentence deserves to be there. Sentence passed the test? Keep it. Sentence failed the test? Bye bye. Ensure every sentence has purpose to take the audience on the intended journey from A → B.

Your simplified handbook to the components of high-retention YouTube scriptwriting

Move past the decision fatigue and over-thinking that accompanies the scriptwriting process with a host of meaty, easy-to-use cheatsheets. Crafted in response to overwhelming demand from YTSP V1, these cheatsheets gather a tonne of real-world examples that you can literally just steal from. From hooks and curiosity gaps to objection-busting and sponsor integrations, there are 100+ examples from high-performing videos.

Beat decision fatigue with super simple, easy-to-use scriptwriting frameworks

YTSP’s scriptwriting frameworks give you a reliable “formula” to write almost any part of your script. This isn’t about taking the creativity out of YouTube. It’s about giving you a bunch of structural “fallbacks” to help you write (even when you’re struggling).

But from the forge (eventually) emerges the YouTube Scriptwriter's Playbook

So when I say “figured out”, what do I actually mean? 

Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”

And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script. 

So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time. 

And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.

It was about creating systems that did this work for me. 

And that’s what I’m going to share with you. But more on that later.

Okay, But Who Am I?

George headshot 2

Hey! 👋 I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:

I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.

From over 100+ candidates, I got one of four writer positions.

The videos I wrote averaged over 1m views each.

I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank. 

I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses. 

I’ve been featured in Business Insider and interviewed on Creator Science. 

I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.

And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.

Not sure how many cool points that gets me, though. 

And when I started sharing what I’d learned, I got responses like this:

George headshot 2

Okay, But Who Am I?

Hey! 👋 I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:

I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.

From over 100+ candidates, I got one of four writer positions.

The videos I wrote averaged over 1m views each.

I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank. 

I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses. 

I’ve been featured in Business Insider and interviewed on Creator Science. 

I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.

And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.

Not sure how many cool points that gets me, though. 

And when I started sharing what I’d learned, I got responses like this:

So, how do I actually level up my scriptwriting?

Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.

1.

Overcome Decision Fatigue Through Systemized Process and Checklists

Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.

2.

Enhance Your Script Quality for Better Viewer Retention

I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.

3.

Systemise Tailoring Scripts to Different Styles and Audiences

I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.

4.

Apply Everything Practically - And Learn From Practical Application

As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.

But there’s more
  

Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape. 

So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too. 

And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.

Take a look inside the YTSP Community

Join 150+ YouTubers helping each other write better scripts.

placeholder image for header
“This group is seriously the most helpful of all the YT-related groups I'm in. It's invaluable to me!”

Adventures Gone Wrong

55k+ Subscribers

YTSP Community Benefits

Get direct script feedback from me (and 150+ students!)

Share any script you’re working on and we’ll help make it even better. Whether you’re struggling to nail the hook, the payoffs, or even to come up with a super clickable title, we’ll be your second pair of eyes. Here's how it feels when a bunch of YouTubers give you constructive feedback on a script


Retention graph reviews for the most active monthly members

Every month, I take the 5 most active contributors and personally review their retention graphs. I’ve reviewed hundreds of these across 40+ niches in the last 3 years, and this is an opportunity to get my perspective on your latest video.

Join our monthly office hours

Share the difficulties you’re facing so that we can devise solutions in real-time. There’s so much to be learned through engaging with the struggles of other creators. (Not to mention, they'll engage with yours.) Being a YouTuber can be lonely, and these calls offer a dose of ultra-positive social interaction with YouTube friends-in-the-making.

Unlock benefits the more you interact

The more time you spend offering feedback to other students, the more little extras you’ll unlock as a “thank you” from me! For example, at Level 5, you’ll get a free 1-1 call with me (value: $500). At higher levels, you’ll get a personal script review (value: $695) totally free of charge, and even a 33% discount on your yearly community subscription.

Join Our Awesome Guest Sessions

Learn how some of the most innovative YouTubers on the platform script their videos. Past guests include:

So who exactly is this for?

The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:

red arrow pointing to the right

Aspiring YouTubers Seeking to Make an Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.

red arrow pointing to the right

Experienced YouTubers Aiming for the Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.

red arrow pointing to the right

Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.

red arrow pointing to the right

Professionals Exploring Scriptwriting as a Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.

red arrow pointing to the right

Teams and Businesses Focused on YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.


The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.

Amazing, that sounds like me.
‍
How Do I sign up?

I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:

Essential
$397*
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
red arrow pointing to the right
Lifetime Access
Get Started
And start changing my life from today!
*Tax may be applicable, depending on your location. The amount is determined by LemonSqueezy.
PRO
$999*/per year
Courses:
red arrow pointing to the right
Everything in the Essential package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 80 scripts across 40+ niches in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses

Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
And start changing my life from today!
*Tax may be applicable, depending on your location. The amount is determined by LemonSqueezy.

Questions? Answers.

Will the lessons and systems be applicable to my niche?

The principles in YTSP are designed to apply to as many niches as possible. We have students in a ton of niches, e.g. music tuition, health and fitness, entertainment, genealogy, NBA, business, meditation, real estate, documentary, and many more. However, there is no “fix-all” for YouTube, and some lessons may be less applicable than others.

Is this course aimed at education or entertainment creators?

The principles in YTSP are designed to apply to as many niches as possible. I’ve worked with both types of channel, and the course contains plenty of case studies, examples and exercises for both. Having said that, YTSP probably leans slightly towards educational creators on balance.

Does YTSP cover ideation and packaging?

Yes, but it is not the focus. Module 2 spends one lesson covering ideation and packaging using the same system I use with clients and students. There’s even a small bonus video on how I edit thumbnails as a non-designer. However, these are not my areas of expertise. Many other YouTube professionals can provide more detailed tuition on ideation and packaging. I suggest not investing in YTSP if this is the area you need the most help with.

Does YTSP cover technical setup, cameras, hardware, etc?

No, YTSP has no information about cameras, microphones, or anything to do with physical setup. It is designed to help you improve your scriptwriting.

Does YTSP cover editing?

In a nutshell: no. There is obviously an intersection between writing and editing a YouTube video, and certain aspects of scriptwriting (e.g. choosing which B-Roll or music the editor should use) might feel like we’re discussing editing. But these discussions are ultimately rooted in scriptwriting, not editing.

the Guarantee

I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
‍
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked. 

Are you ready to begin your scriptwriting transformation? 

I sure hope so. I’m super excited to get started.